Coaster Printing by Alfred Mank

Effective market positioning is a key factor in defining the recognition factor of a company. This means that placing a logo or a company slogan in full color where customers and guests can easily see them is a significant key to success. Along with customized products, such as business cards, which can support successful branding, advertising materials with which customers and guests come into direct contact can significantly increase the recognition value of your brand. Additionally drink coasters in custom shapes for special occasions such as weddings, engagements, save the dates, trade shows or your weekly happy hour can be a clever way to increase brand awareness and invite guests.

Details perfect your corporate identity

High quality Doilies, Beer Mat Coasters, and Glass Cover Caps are good ways to place your own brand in an effective advertising position – anything that puts your advertising message in focus for your target audience. This doesn’t just draw attention, it also transmits a sense of exclusivity to customers and guests – expressed by the small details and accessories that create a feeling of luxury.

Stylish branding

Besides typical color printing processes, advertising materials made with letterpress printing are an elegant and understated way to transmit an advertising message. In this type of printing, the printed image is embossed into the coaster like a relief, creating a three-dimensional texture. Personalized coasters by Alfred Mank can be custom-printed, designed in custom shapes according to our customer’s requests, and play a big role in helping companies stand out. View your coaster design as a business card and get creative!

We like to say that style begins with the smallest details. The tissue and paper products that you present to your customers, while they may seem like a small touch, can go a long way to enhance the value of your brand, make your brand memorable, and offer a bit of extra refinement.  If they are done properly.

A big part of a well-done paper product is choosing the best printing method to reflect your brand and your service.  But if you’re not familiar with the print industry, it may be tricky to understand the different printing methods available to you.  We encourage you to use our helpful guide as a resource for selecting the printing method that best fits your style.

POPULAR PRINTING METHODS

Offset printing

Using the offset printing process, your logo or approved design image is replicated onto a printing plate.  Ink is applied to the plate and only the image holds the ink.  During the actual printing process, the image is transferred or “offset” onto a rubber blanket and then onto the chosen printing surface.

To print a four-color design and achieve your unique brand colors, four printing plates are used, each holding a single color (black, cyan, magenta and yellow).  These colors are layered at specific percentages until the desired color is achieved.

Offset printing can be used for both “short runs” (low print quantities)  and “long runs” (high print quantities). Offset can produce photo-quality print results and double-sided printing is possible.

Flexographic printing

The flexographic (or flexo) printing process get its name because the image to be printed is placed on “flexible” printing plates, usually made of rubber.  The plate is inked and transferred onto the printing surface.

Just as with offset printing, a four-color print is created by using four flexo plates, each holding a different print color.  The prints from each plate are layered to create the approved full color and design.

Flexo printing is recognized for its quick production process.

Letterpress printing

Letter press printing takes us back to the origins of printing.  In this printing process, blocks containing a letter or an image are inked up and paper is pressed into the blocks, using heat and pressure.  Used to produce a more sophisticated and luxe presentation, letterpress printing creates an embossed look, meaning the printed image is raised on the printing surface, adding dimension. Full color is possible.

There are two additional options for finishing off your embossed printing, beyond simple ink embossing.

Foil Embossing
Using this method, the embossed design is set off by a metallic foil.  Foil embossing applies a gold or silver foil through heat and pressure.

Blind Embossing
Using a blind emboss method, no ink of foil is added to highlight the embossed area.  The image and words are the same color as the print surface, resulting in a very subtle presentation.