PROMOTIONAL COASTERS FOR YOUR BUSINESS

Promotional coasters can greatly enhance your business’s brand. Not only do they help market your establishment’s name and logo to your customers, they also enhance the drinks and services that you and your staff offer.

When people look down at their drinks, they will see your brand or logo printed plainly on your coasters, and when you hand them out to favored customers, you are also effectively handing out free ads for your bar or restaurant. So if you would like to know more about custom-made coasters, and their potential as advertising tools, then here’s what you need to know.

Coasters may be simple items, but they work well as advertising tools. An ordinary set can easily be customized with your restaurant’s logo, mascot or brand name. Their marketing value can further be enhanced by designing your coasters in a certain shape, or by giving them the unique color patterns featured in your restaurant.

Coaster advertising is a lot like handing out business cards but with coasters instead of actual cards. This is because coasters are generally cheap, easy to customize and simple to use. You can hand them out as rewards to loyal customers, or as free souvenirs to people you encounter. You can even use them as decorations on your restaurant’s wall or send them along food deliveries.

If your establishment serves unique food and drinks, you can add their pictures on the coasters to help enhance their popularity. Likewise, if your business has a certain theme then you can customize your coasters to also have such themes. Creating such customized designs will not only help you market your business, they can also consolidate your brand in your clients’ minds. So despite being simple items, customized coasters are effective tools for promoting food establishments.

Good promo coasters bear certain features designed to impress the people who use them. A good coaster can either be slim or thick, stylish or simple, colorful or plain, but regardless of their design they need to be able to do the following:

– Grip glasses firmly and securely
– Absorb water from the bottom of the glass
– Be suitable for different settings
– Keep the glass still
– Withstand moisture for extended periods of time

Add in a good design and a prominent brand logo, and you have the makings of great looking coasters.

In addition to these features, high quality bar coasters should also be made from durable and absorbent materials. Usually, a coaster’s thickness is a good indicator of its absorbency, but it can be enhanced with certain additional improvements, such as lamination for example or special coating.
These extra improvements will not only enhance each coaster’s absorbency, they can also prevent curling or separation, thereby increasing their durability.

And finally, a good coaster should have a great texture. The best ones feel like velvet or cloth, but they should also feature elegant and beautiful surfaces to impress your customers. Coasters that have a unique set of aesthetics and textures tend to stand out because of their uniqueness; they are specific to a particular establishment, and it is these qualities that make them excellent promotional materials.

Place attention-to-detail into designing your promotional materials. Whether your paper products feature a simple branded design or you’re creating a custom design from scratch, here is our advice on creating visually pleasing promotional materials.

MAINTAINING BRAND INTEGRITY

As an advertising vehicle for their brand, many establishments use a clean logo design across all of their printed paper products. If this is the direction you choose, it’s important that you maintain the integrity of your brand by ensuring your printed materials meet all of your brand standards.

Perhaps you have a brand style guide that was created when your logo was first designed. A style guide gives instructions on keeping your logo consistent across all advertising platforms. If a style guide doesn’t exist, keep these points in mind.

• Keep the visual color palette of the brand consistent
  • utilize the chosen brand colors, whether full color or one color
  • do not change colors
• Keep the design integrity of the brand consistent
  • do not move or rearrange objects in the logo
  • do not skew, stretch, or rotate the logo
• Maintain the approved typography of the brand
  • do not stray from the approved font family and styles
  • do not add additional text to your logo

CREATING A CUSTOM DESIGN

When you create custom artwork as part of designing your promotional materials, you’ll go beyond a logo or tagline. With a custom design, you’ll be adding a little personality to your printed paper products. A few basic rules of design will ensure that your promotional materials are aesthetically pleasing and are a positive representation of your brand.

CHOOSE A COLOR SCHEME THAT WOWS

Even with a custom design, you’ll want to reinforce your brand standards by starting with one of your chosen brand colors. After identifying your brand color, where do you go from there? Believe it or not, there is a bit of science behind the art of design. This color calculator tool allows you to enter a base color and choose a color scheme (complementary, monochromatic, analogous/adjacent, or triadic), and it will return an appropriate palette of colors.

BE SMART WITH YOUR FONTS

Printed cocktail napkins, glass cover caps, and coasters offer a relatively small billboard for your advertising message, so don’t complicate things by adding too many fonts into your design.  Choosing two or three fonts – at the most – will result in a design that’s not too busy.

Here are some additional guidelines for making smart font choices:

• Choose from the same font family – a font family will feature fonts in differing weights, styles, and cases that will offer contrast but still compliment each other.
• Mix serifs and sans serif fonts – serif fonts have “feet,” or a finishing stroke, at the end of each line, which sans serif fonts do not have.
• Avoid fonts that are too similar – make sure the fonts you choose are not too similar or your design will lack interest.

If you’ve got a design in mind for your printed paper goods, whether a simple logo or a more elaborate custom design, contact Alfred Mank for a free quote and sample!

Promotional drink coasters are simple products, but they require a lot of customization. First of all, you will need to choose the materials for your new coasters. You will then need to decide about their size, thickness, shape and quantity.

Next, you will need to provide the logos, texts, images and other related materials for printing. The printing process can be done either by flexograph, letterpress, offset or hot foil methods, each of which imparts certain features on the finished product.

Once you have approved the final design, your coasters will be mass-produced and delivered to you at the agreed upon date.

Alfredmank creates some of the best coasters in the industry. Our coasters feature delicate textures, clear and beautiful designs, durable, moisture-resistant surfaces and most importantly, your brand logo clearly printed on the coaster’s surface. So if your establishment requires a series of professionally made promotional coasters then we have the solutions you need.