Plain white coasters are the most simple, cleanest option available to hotel and bar owners. Sometimes all guests want is a basic surface to rest a drink upon – something flat, absorbent and not too overpowering. Black and white colours are also a great option for hotels that want to add a minimalist look to the décor. Brash logos and intense colors help with branding, but don’t always work with the tone of a hotel room or classy bar. At this point, the coaster is all about common courtesy and practicality, rather than any attempt to further marketing.
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pulp board Material
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Tissue Paper Material
A 5- 12 ply thick laminated tissue paper provides a smooth and absorbent material for beautifully crafted coasters. Printing is done by Letterpress printing, Flexo printing and also foil embossed printing.
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Linclass® Airlaid Material
This is a soft fabric-like material with excellent absorbing properties and structural stability. Only flexo printing is used on Linclas Airlaid for guaranteed quality.
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BUDGETBOARD MATERIAL
Budgetboard is a high-quality, low-volume, absorbent paperboard which grips glasses well while absorbing liquids perfectly. We offer the choice between Letterpress and Flexoprinting.
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Marketing executives would probably steer hotel owners away from the idea of blank coasters. Many might see these plain white mats as a wasted opportunity when they are such great tools for brand awareness. However, some hotel owners simply don’t like the look of colorful, overtly-branded wares like these coasters. There is a middle ground option where companies can embrace a more plain look, but still bring in some subtle branding. Alfred Mank wholesale bulk paper coaster solutions can offer that middle ground.
A strong paper coaster needs the right material for the best look and feel. If hotels don’t want to focus on the design and branding so much on these items, they instead need to focus on the quality. There are different options available here. There are many consumers that like the strength of budgetboard materials. Yet, this might not have the level of sophistication that some high-end hotels are looking for. Absorbent paper is a great alternative because it offers similar strength and durability, but with a nicer look. These thin drink coasters come in square or round designs with different size options. The classic tissue paper coaster is a good disposal, environmental option for bars with high turnovers. Some hotels may prefer the pure white look and fabric-like feel of the Linclass Airlaid coasters instead.
The problem with the plain white approach is that it can limit marketing a little too far. There are many hotels that want to provide something subtle and clean, but also want a little detail in the design to highlight the brand. There needs to be a middle ground between the completely blank white drink coaster and the in-your-face branding of some bar coasters. The answer here could be to add a simple logo via embossed paper coasters, rather than multi-colored printing.
Alfred Mank provides a Letterpress printed method on three of our main forms of paper coaster. Companies can choose to emboss their name, or a logo, onto their absorbent paper, tissue paper and budget board items. This provides that ideal middle ground between a classy coaster and a marketing tool. These embossed items have a nice tactile feel to them and look great with the right design. At the same time, businesses can continue with their marketing strategies without shouting at clients or worrying about colors.
This option is not available on the thinner Linclass Airlaid Material. Here the best approach for a subtle design is to use a small, Flexiprinted monochrome logo.
There are plenty of options available for hotel or bar owners that want a more subtle design on their paper coasters. The stylish absorbent paper option works brilliantly with the Letterpress printing technique for a minimalist approach to branding. There is still purity and class with the quality of the material, but guests won’t forget the name of the establishment in a hurry. Remember that these small details are all about gaining repeat business and new referrals.
The other benefit of our Alfred Mank coasters is the chance to buy in large quantities. This means a steady supply of coasters with the same standards of quality throughout. Blank white coasters can be classy and these embossed designs go a long way to providing that look.